Current Campaign: Poverty Shouldn’t be a Life Sentence.
Q: How does the program work? How are donors billed? Are the additional service charges associated with the program?
Donors can text the current keyword to 45678 from most Canadian carriers to contribute $5 to The Salvation Army.
Standard text messaging rates will apply. Donors will see the $5 charge on their next mobile phone bill.
Depending on the donor’s phone plan, they may be charged a nominal fee to send or receive text messages (typically between 5 and 15 cents per text), but if the donor has an unlimited text messaging plan, he or she will not see any additional charges from their wireless carrier.
One-hundred percent of each donation will go to The Salvation Army to serve this vital need. The donation will appear as a charge on a donor’s carrier bill, and standard rates may apply. Service is available on most carriers. After texting the keyword to 45678, we will receive a message asking you for approval of the donation. Simple reply back with ‘Yes’ and the donation will do through. Donors can unsubscribe at any time by replying to the message or texting the word ‘STOP’ to 45678.
Q: Will this program work with every cell phone carrier?
This program will work with any Rogers Wireless, Bell Mobility and Telus cell phone.
Q: What are your goals/expectations for fundraising with the text message donation program?
We are always looking for innovative ways to fundraise and give our donors as many ways possible to give back.
We do not have any particular goals or expectations for this program, but we will be interested to see how donors respond.
The Salvation Army wants to make giving an easy and secure process, and we believe that our text message giving program accomplishes these goals.
Q: Has The Salvation Army taken other steps to engage a new generation of donors?
The Salvation Army is recognized as a technological innovator in the nonprofit space. We are Canada’s largest non-governmental direct provider of social services, so we make every effort to reach people in technologically savvy ways.
Online, The Salvation Army utilizes Twitter, YouTube, Flickr, Facebook and other social networking platforms to engage our donors.
